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Become a Vendor

Are you an artisan, maker, or food truck owner? We invite you to apply for the opportunity to showcase your work at Sheologie’s Bible studies and special events.

Our annual Winter Gala—the largest event of the year—includes the Lovely Market, a festive shopping experience where women can discover meaningful, handcrafted goods just in time for Christmas.

The Spring Gathering is designed to inspire and equip women, featuring a thoughtfully curated market of local vendors and food trucks that showcase unique, handcrafted creations.

We are committed to featuring authentic, high-quality work. All products must be fully created, formulated, packaged, and presented by the artisan. We do not accept vendors representing large brands or commission-based sales organizations. Our heart is to support local creators who craft their products with intention and care.

Important Vendor Policy Update

Jewelry Vendors: We are unable to accept jewelry vendors. Sheologie is in direct partnership with Lenya Heitzig’s global outreach ministry, Reload Love, and we honor that partnership by reserving jewelry offerings exclusively for this collaboration.

If your business offers a variety of products that includes jewelry, please disclose this in your application. If selected, we kindly ask that jewelry items not be displayed or sold at the Lovely Market.

Original, Artisan-Created Work: The heart of the Lovely Market is to celebrate the unique gifts, creativity, and craftsmanship of our local artisans. For that reason, products, artwork, designs, and other creative elements offered for sale must be originally created by the artisan and may not be AI-generated. 

We want each booth to be a true reflection of the creativity and handiwork of the person behind it.

The heart behind our Lovely Market is to create a space which celebrates local artisans, small businesses, and creatives who thoughtfully design and produce their own products.

Submit your application today for a chance to be featured in our upcoming Lovely Market.

Madison Newcomb

Sheologie Director

Madison was born in Albuquerque, New Mexico. She was a hopeless sinner saved by His sweet grace. Her passion is to see other women's lives transformed by the Gospel of Jesus Christ. Sheologie changed her life, and now her prayer is that every woman, no matter their age, finds purpose, belonging, friendship, and their own God-given identity here. Her heart is to minister and love on every woman she crosses paths with. Madison loves walking through gardens and spending time with her soon-to-be husband, Landan. She enjoys trying new coffee shops, and brunching with her friends and family. Madison's office door is always open for a quick "hello", a SoPo coffee run, for prayer, and anything in between.

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Chloe Valdez

Bible Study Coordinator

Chloe was born in Albuquerque, NM. She has a heart for seeing women's lives transformed by God's Word and coming alongside ladies by locking arms and discipling them. God has forever changed her life, and she loves seeing women's lives transformed as well. In her free time, Chloe enjoys playing board games, building Legos, hiking, and spending time with her husband.

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Rayleen Murdoch

Special Events Coordinator

Rayleen was born in Las Vegas, Nevada but raised in Albuquerque, NM. She has a passion for seeing woman grow in their relationship with the Lord through His love and mercy. Her goal is to use her God-given gifts of empathy, kindness, and spiritual sensitivity to plant the seed of God's perfect love in the hearts of woman who are lost, broken, or who are struggling to obtain a relationship with the Lord. Rayleen finds joy in spending time outdoors to admire the beauty of nature by discovering new hiking trails or camping with her family.

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Hi, I'm Lenya Heitzig, founder of Sheologie where we encourage women to step boldly into their God-given calling. Whether that’s at home, in the workplace, the church, or wherever God leads, we believe your influence matters.

There is an undeniable art to being female. And I want to personally invite you into something very close to my heart: Sheologie. At its core, Sheologie is a movement of women choosing to live fully alive in Christ. It's a space where your soul can breathe again. A space where we encounter the living God in ways that ignite a holy passion to transform our everything.

Sheologie was born from a desire to create a place where women from all walks of life can encounter truth, beauty, and purpose. Whether you’re searching or struggling, healing, or celebrating, we want you to know that you belong here. We believe that God has written something sacred over your life. And we’re here to help you uncover it.

So, what does Sheologie offer? We host Bible studies that dig deep into God's Word paired with breakthrough groups, so you never have to walk alone. Our seasonal events are designed to refresh your spirit.

We show up with purpose on social media to be a light in the scroll, offering truth and beauty in a place that often feels dark. And we'll send you a weekly devo to help you pause, refocus, and lean into God's presence.

There's always space here for worship, laughter, healing, and restoration. No judgment, no performance. Only Jesus.

We've seen lives changed. Marriages restored. Healing begin. Friendships formed. Purpose awakened. That's the power of community. That's the power of God's Word. And that's the heartbeat of Sheologie.

So, if you're wondering if there's a place for you, there is. If your heart's been whispering "there has to be more", you're right. If you’re ready to become all God created you to be, this is your moment. Come with your questions. Come with your faith, or your doubt. Come with your whole, beautiful story. There’s a seat for you. There’s a sisterhood waiting. There's a God already calling you closer. And here at Sheologie, we can't wait to walk with you.

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Destiny Garcia

Social Media & Brand Coordinator

Destiny was born and raised in Albuquerque, New Mexico. She has a heart for encouraging and ministering to women, helping them discover their identity in Christ and reminding them that they are deeply loved, seen, and valued by God. Through creativity and the gifts God has given her, Destiny hopes to inspire women to embrace who they were created to be and walk confidently in His love and purpose for their lives. When she has free time, Destiny enjoys reading, working out at the gym, spending quality time with family and friends, and seeking out new adventures and experiences.

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